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A2P messaging for iGaming

Reach every player. Prove every click.

SMS, WhatsApp and Telegram campaigns for casino and betting operators, with routing built for markets where standard providers decline.

  • 40+markets covered
  • 4delivery channels
  • 24/7support, reply within 10 minutes
  • APIHTTP and SMPP integration
Delivery channels

Four ways to reach your audience

One account, one integration, four channels with independent routing.

WhatsApp

Active routes in markets where most providers fail

  • Promotional and transactional message formats
  • Pre-delivery number validation
  • Minimum audience: 5,000 numbers
WhatsApp campaign builder with database selection, blacklist, message text, live phone preview and send schedule

SMS

Promotional, transactional and OTP traffic on a neutral or branded sender ID.

  • Neutral sender ID with no registration required
  • Branded sender ID for licensed operators
  • Delivery status and link-click postback
  • Transactional and OTP traffic on dedicated routes

Telegram

Image-and-button format that text filters do not catch.

  • Offer inside an image with a call-to-action button
  • Per-pixel image randomisation on every send
  • Audience filtered by activity within the last 3 days

API and SMPP

Server-side traffic with cascading delivery scenarios.

  • HTTP API and SMPP gateway
  • Unique message text per number
  • Sent, Delivered and Link click postbacks
Use cases

Built around the player lifecycle

The same infrastructure covers acquisition, retention and verification traffic.

A registration that goes cold in the first hour rarely comes back. The window is short and it closes quietly.

  • Welcome messages with campaign codes
  • First deposit triggers on schedule
  • Verification codes at sign-up

Message examples

What a campaign looks like

Samples of client campaigns run through the platform. These are not offers to visitors of this site.

  • Welcome message

    SMS

    Welcome to {Brand}. Your account is ready โ€” continue here: {link}

  • First deposit reminder

    SMS

    Your welcome offer expires tonight at 23:59. Details: {link}

  • Tournament announcement

    Telegram

    Image creative with a โ€œView scheduleโ€ button

  • Login verification

    SMS

    {code} is your {Brand} verification code. Valid for 5 minutes.

  • Balance update

    SMS

    Your balance has been updated. View the details: {link}

  • Reactivation

    WhatsApp

    It has been a while. Your account is still active: {link}

  • Personalised offer

    Telegram

    Image creative with a โ€œSee my offerโ€ button

  • Withdrawal confirmation

    SMS

    Your withdrawal request has been processed. Reference: {id}

Message content, sender ID and consent handling remain the responsibility of the client.

Campaign analytics

Every click, checked for a real person

Machine visits are removed before CTR, geography or audience decisions are calculated.

  1. 01

    Where a standard report stops

    A standard campaign report ends at Delivered. How many people opened the link, from which city, on which device โ€” the report is silent. The next budget is planned without evidence.

  2. 02

    Not every visit is a person

    Carrier link checks, anti-spam systems, messenger preview bots, search crawlers, servers and scanners open a link before any person does. They enter the report next to human clicks.

  3. 03

    Fewer clicks, better decisions

    The same campaign returns different numbers depending on how it is measured. A larger number is not a better result โ€” it may simply mean the robots were never separated.

Campaign analytics showing top countries by share of clicks
Where your audience responded from, campaign by campaign
Click log listing individual visits with time, contact, country, city and device, plus filters and search
Your campaign, click by click โ€” filter, search, export
Click details panel showing click time with timezone, country, region, city, language, device brand and model, platform and browser versions, and connection data
One click, opened in full: time, location, device, browser and connection

Your data stays yours

  • We process contact data on your instructions and never for our own purposes
  • No enrichment, no mixing with other clients' data, no resale
  • Export anything you see, at any time
  • Delivery and click logs are kept for six months
How we handle data
Selected cases

What the numbers look like

Campaigns run through the platform. Click metrics are calculated after machine visits are removed.

  • Tรผrkiye

    Reactivation of inactive players

    WhatsApp + SMS fallback

    10,400,000 messages / month

    7.4%Clean CTR

    Fallback to SMS when WhatsApp delivery fails

  • Brazil

    Welcome flow and first deposit triggers

    SMS

    180,000 messages / month

    9.2%Clean CTR

    Triggered from the client platform over API, unique text per number

  • India

    OTP and transaction confirmations

    SMS, dedicated transactional routes

    1,200,000 messages / month

    4.2 sMedian delivery

    Transactional traffic routed separately from promotional

Client feedback

What operators say

  • Head of CRM

    European operator

    5.0out of 5

    Working with the team surpassed expectations. In four months we reached three new markets with steady delivery. Setup and analytics support were handled properly from the first campaign.

  • Retention Lead

    LatAm operator

    5.0out of 5

    Easy integration, a platform the team picked up quickly, and consistent results. Three years in, no major incidents. Reliable and cost-effective.

  • CMO

    Asian operator

    5.0out of 5

    We came to promote a new brand. The first campaign ran over five days and we hit the acquisition plan on day three. Delivery quality and the level of detail in reporting stood out.

Coverage

Where we deliver

Reference view of messaging coverage and local regulation status.

  • Tรผrkiye

    Regulation status
    Restricted
    Market activity
    High
  • Brazil

    Regulation status
    Regulation pending
    Market activity
    High
  • Germany

    Regulation status
    Regulated
    Market activity
    High
  • Kazakhstan

    Regulation status
    Regulated
    Market activity
    Medium
  • Mexico

    Regulation status
    Regulated
    Market activity
    High
  • Philippines

    Regulation status
    Regulated
    Market activity
    High
Why operators choose us

Infrastructure, not a traffic reseller

  • Routes built for iGaming

    Delivery in markets where general-purpose providers decline the vertical.
  • Analytics without bot traffic

    Machine visits removed before the metrics are calculated.
  • Integration in days

    HTTP API or SMPP, with documentation and a test environment.
  • 24/7 support

    A named manager and a reply to any request within 10 minutes.
  • Flexible routing

    Multiple carriers per market and automatic cascade on failure.
  • Your data stays yours

    Contact data is processed on your instructions and never used for our own purposes
Getting started

Four steps to your first send

  1. 01

    Send a request

    Tell us your markets, channels and expected monthly volume.

  2. 02

    Run a test

    A minimal or free test is agreed individually. Check delivery on your own numbers before any commitment.

  3. 03

    Set up routing

    We configure routes, sender IDs and cascade scenarios for your markets.

  4. 04

    Launch

    Run campaigns via dashboard or API and get real-time reports

Questions

Answers before you ask

  • Which markets are available?

    Delivery is available in more than 40 markets across Europe, Asia, Latin America, Africa, North America and Oceania. Available channels and formats differ by market. The coverage page lists every market with its regulation status.

  • Do you work with unlicensed operators?

    We provide message routing and delivery services. Obtaining the necessary licences and ensuring campaigns comply with the law of every jurisdiction is the responsibility of the client. We are not a gambling operator and do not offer gambling in any form.

  • How is deliverability measured?

    Each message returns a Sent and a Delivered status from the carrier. Where a link is used, the platform also records the click, so delivery and response can be compared for the same campaign rather than estimated.

  • How is your reporting different from a link shortener?

    A shortener returns a click count and little else, with machine visits included. Our reporting removes carrier checks, preview bots, crawlers and server traffic before the metrics are calculated, and records over twenty parameters for every remaining visit.

  • How long does API integration take?

    HTTP API integration usually takes a few days on the client side. SMPP takes longer, depending on the client platform. Documentation, test credentials and a technical contact are provided at the start.

  • Can we test before paying?

    Yes. A minimal or free test send is agreed individually depending on the market and channel. It lets you verify delivery on your own numbers before any commitment.

  • How is pricing calculated?

    The rate depends on the market, the monthly volume, the traffic type and the delivery channel, so there is no single public price list. Send a request with your markets and expected volume and you will receive a quote.

  • Who owns the contact data we upload?

    You do. You remain the data controller and we act as processor: we use your data only to deliver the campaigns you configure. We do not enrich it, combine it with other clients' data, resell it, or use it for our own marketing. Click analytics are recorded only when you use our tracked link โ€” send your own URL and no click data is collected at all.

  • What about GDPR?

    The platform processes contact data on behalf of the client as a processor. Collecting consent, maintaining a lawful basis for contact and handling opt-outs remain the responsibility of the client as the data controller.

Get in touch

Tell us what you need to deliver

Send a request and you will receive a reply within 10 minutes, around the clock.

Telegram

The fastest way to reach a manager.

Open Telegram

Request a quote

Target marketsSelect one or more
Channels of interest